About the event

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Employer Branding “Strategies in Action”

 | 30-th March 2017 | Inter Expo Center, Sofia  |


Employer Branding “Strategies in Action” is a full-day interactive training, where experts and practitioners with international experience will present successful strategies and new approaches in talent attraction and retention.

Main topics:

Employer Branding Strategy

» Steps for creating a successful strategy to attract and retain talent.
» Tools for Employer Brand audit.
» Key Employer Brand attributes that attract and retain talent.
» Benchmarking of good practices.

Stand out as great place to work

» How to identify and meet the employee’s needs and expectations?
» Key touchpoints in the employee/candidate experience.
» Signs it is time for organizational changes and where to start from?

Effective Employer Brand Communication

» Create engaging brand messages/stories.
» Empower employees to become brand ambassadors.
» Identify the most effective communication channels.
» Employer Branding via social media and the role of the mobile technologies.


This interactive training is predominantly designed for:

» CEOs and business owners
» Human Resources Directors
» Directors, Managers and Experts in Marketing
» PR and Communication Experts
» Human Resources and Talent Aquisition Managers
» Hiring, Sourcing, Recruiting Experts
» Branding Managers
» Line Managers

Why Employer Branding?


What’s on desk?

» 4 interactive modules
» 2 trainers with international expertise
» Concrete steps in creating a strong employer brand
» Portfolio with strategic tools
» New approaches in talent attraction and retention

» Tools for effective employer brand communication
» Discussions and business case studies
» Ideas and know-how exchange
» Networking

All the knowledge and ideas you will gain during the training can serve as a guiding light for your journey in attracting, engaging and retaining talent. Put them into action and enjoy the positive outcomes.

Speakers

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Jacco Valkenburg

Jacco Valkenburg is an international expert, trainer and author with almost 20 years experience in Global Recruitment and Employer Branding strategies and execution for leading companies.

Jacco is owner at Recruit2 – HR agency focused on global recruitment and employer branding solutions, and more than 10 years he provides a diverse range of specific trainings and tailor made workshops. He is a certified LinkedIn Recruiter Expert and awarded as “Best Social Recruiter 2009” and “Interim Management Specialist Of The Year 2014″

Jacco is autor of three books: “Recruitment via LinkedIn”, “Career Management via LinkedIn” and “Recruitment via social media”.

Ali Ayaz

Ali Ayaz is a recognized expert and trainer in Employer Brand Management with more than 8 years of experience. He has contributed to the development and implementation of successful Employer Brand Strategies in a number of international and local companies.

Notable clients have included: Aviva, Bosch, Faber-Castell, Domino’s, Ford, L’Oreal, Migros, Yapi Kredi Bank, Finansbank, Mercedes Benz, Turkcell, Turk Telekom, Vodafone, Unilever, Pfizer, B/S/H.

Ali Ayaz is managing director at Realta – a consulting company focused on strategic Employer Brand Management, and since 2008 he hosts a sequence of Employer Brand Summits in Europe and the Middle East.

Schedule

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Employer Branding “Strategies in Action”

8:30 – 9:10
Registration
9:10 – 10:30 Module 1: Development of Employer Branding Strategy + Workshop
Trainer: Ali Ayaz

- How your employer brand is perceived - internally and externally
- Identify what makes your company a great place to work
- Develop an engaging and compelling Employer Value Proposition (EVP)
- Best practices in Employer Brand Management
10:30 – 11:00Coffee Break
11:00 – 12:30 Module 2: Delivering great employee experience + Real case studies from Ali's practice
Trainer: Ali Ayaz

- Define the key touch points in the Employee Lifecycle - from hire to retire
- Bring your employer brand to life and engage top talent
- Internal and external communication of your employer brand
- Measure the impact of employer branding
12:30 – 13:45Lunch Break
13:45 – 15:15 Module 3: Employer Branding through Digital Channels + Workshop
Trainer: Jacco Valkenburg

- Building social media strategy for employer branding
- Create engaging employer brand stories and spread the word
- Building talent communities via Facebook and LinkedIn
- Enhance your brand awareness
15:15 – 15:45Coffee Break
15:45 – 17:15 Module 4: Best practices in social media recruitment
Trainer: Jacco Valkenburg

- Building and maintaining networks
- How to improve your presence in LinkedIn and Facebook
- Successful attracting talent via social media - do's and don’ts
17:15 – 17:30Official closing the event
17:30 – 18:30Employer Branding Cocktail

Prices

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Super EarlyBird Ticket

144

Euro VAT excl.

Ticket for EmployerBranding

"Strategies in Action"

Writing and promo materials

WiFi Internet

Coffee break

Free parking

Certificate

-

-

Double Ticket

250

Euro VAT excl.

2 tickets for EmployerBranding

"Strategies in Action"

Writing and promo materials

WiFi Inernet

Coffee break

Free parking

Certificate

-

-

Business Ticket

159

Euro VAT excl.

Ticket for EmployerBranding

"Strategies in Action"

Writing and promo materials

WiFi Internet

Coffee break

Free parking

Certificate

Seat at row 1 and 2

EmployerBranding cocktail

Register

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Venue

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IEC и сградата

Official Host of Employer Branding “Strategies in Action” is Inter Expo Center, Sofia.

Address: Sofia, 147 Tsarigradsko shose Blvd
Transportation: The fastest transportation is taking Sofia metro to “IEC  – Tsarigradsko shose”. Other means for transportation to the site are bus 1,3,5,6,114,384.

Contacts

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Georgi Georgiev
Event Manager and Business Development

LinkedIn-1wluvtw

Tel: +359 888 031 466
E-mail: info@tothetop.bg

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Yana Yanakieva
HR Consultant & Employer Branding Enthusiast

LinkedIn-1wluvtw

Tel: +359 988 841917
E-mail: yana.yanakieva@employerbranding.bg

 

Don’t hesitate to contact us with any questions!