Employer Branding “Strategies in Action”
| 30-th March 2017 | Inter Expo Center, Sofia |
Employer Branding “Strategies in Action” is a full-day interactive training, where experts and practitioners with international experience will present successful strategies and new approaches in talent attraction and retention.
Employer Branding Strategy
» Steps for creating a successful strategy to attract and retain talent.
» Tools for Employer Brand audit.
» Key Employer Brand attributes that attract and retain talent.
» Benchmarking of good practices.
Stand out as great place to work
» How to identify and meet the employee’s needs and expectations?
» Key touchpoints in the employee/candidate experience.
» Signs it is time for organizational changes and where to start from?
Effective Employer Brand Communication
» Create engaging brand messages/stories.
» Empower employees to become brand ambassadors.
» Identify the most effective communication channels.
» Employer Branding via social media and the role of the mobile technologies.
This interactive training is predominantly designed for:
» CEOs and business owners
» Human Resources Directors
» Directors, Managers and Experts in Marketing
» PR and Communication Experts
» Human Resources and Talent Aquisition Managers
» Hiring, Sourcing, Recruiting Experts
» Branding Managers
» Line Managers
Why Employer Branding?
What’s on desk?
» 4 interactive modules
» 2 trainers with international expertise
» Concrete steps in creating a strong employer brand
» Portfolio with strategic tools
» New approaches in talent attraction and retention
» Tools for effective employer brand communication
» Discussions and business case studies
» Ideas and know-how exchange
All the knowledge and ideas you will gain during the training can serve as a guiding light for your journey in attracting, engaging and retaining talent. Put them into action and enjoy the positive outcomes.