Salvatore Tomasino is the International Sales Director at OSM International (“Open Source Management”) — a leading consulting firm with a global presence. He focuses on developing customised business growth programmes through human resources, leadership, and the selection of the right people within each organisation, helping to optimise structures and enhance overall efficiency. Salvatore is known for his analytical mindset, strategic thinking, and ability to communicate effectively across all organisational levels. Under his leadership, OSM International continues to expand its reach and strengthen its position in global markets, with a particular focus on the EMEA region and the Middle East.

Experienced strategist, speaker, and academic lecturer in employer branding and recruitment marketing. Author of numerous effective strategies, campaigns, and projects built on distinctive EVP (Employee Value Proposition) pillars for leading brands, including Danone, PwC, PZU, and Unilever, at both national and international levels. Advocate of an agile approach to strategic projects, grounded in rigorous data analysis. Multiple award-winner and jury member in Polish and international employer branding competitions.

Carina Mättikas is an Employer and Personal Branding expert and the co-founder of Cohorts. She has 7+ years of international experience in employer and personal branding both in agency and in-house, having managed Testlio's global employer brand and collaborated with companies such as Tallink, JetBrains, Bolt, BigBank and ERGO.

Карина Мя̀тикас е експерт по работодателски и личен брандинг и съосновател на Cohorts. Тя има над 7 години международен опит в изграждането на работодателски и лични брандове – както в агенции, така и вътре в компании. Била е отговорна за глобалния работодателски бранд на Testlio и е работила с компании като Tallink, JetBrains, Bolt, BigBank и ERGO.

is an Employer Branding specialist focused on evolving Employee Value Propositions (EVP) to meet the new human needs of the future, such as holistic well-being, emotional safety, meaningful connections, transparency, and lifelong development. Based in Brazil, a continental and culturally diverse country, he designs strategies that strengthen talent attraction, engagement, and retention by connecting brand promises to real employee experiences.

Development Director at Apostrof-media (former consulting partner of Universum in the CIS) with over 23 years of experience in marketing and HRM. She specializes in employer brand development, corporate culture transformation, and employee wellbeing, having worked with clients such as Avon, Ferrero-Roche, GSK, Beeline, YandexMarket, Raiffeisen Bank, KPMG, and Sberbank. Included in the Top 100 Marketing Directors in Russia by Kommersant and the Association of Managers, she has also served as a jury member in major HR and marketing awards for over 15 years and lectures at leading universities and business schools. She is the author of “Restart. How to break out of Groundhog Day and start living.”

Директор „Развитие“ в Apostrof-media (бивш консултант-партньор на Universum в ОНД) с над 23 години опит в маркетинга и управлението на човешките ресурси. Специализира в развитието на работодателската марка, трансформацията на корпоративната култура и благополучието на служителите, работила е с клиенти като Avon, Ferrero-Roche, GSK, Beeline, YandexMarket, Raiffeisen Bank, KPMG и Sberbank. Включена е в Топ 100 на най-добрите маркетинг директори в Русия според „Коммерсант“ и Асоциацията на мениджърите, има над 15 години опит като жури в престижни HR и маркетинг награди и е гост-лектор в редица университети и бизнес училища. Автор е на книгата „Рестарт. Как да излезеш от деня на мармота и да започнеш да живееш.“

Lucas is an advertising professional and graphic designer with extensive experience in internal communications at large companies in Rio de Janeiro, Brazil. He discovered that Employer Brand Management offers a way to reinvent his professional trajectory and strategically contribute to company performance. In addition, he is passionate about writing and believes that the true power of communication comes from a well-constructed speech.

Лукас е специалист по реклама и графичен дизайнер с дългогодишен опит във вътрешните комуникации в големи компании в Рио де Жанейро, Бразилия. Той открива, че управлението на работодателската марка (Employer Brand Management) му дава възможност да преосмисли професионалния си път и да допринася стратегически за представянето на компанията. Освен това е запален по писането и вярва, че истинската сила на комуникацията идва от добре изградено послание.